S1 E11: How to make entrepreneurship the main thing

In this episode of the Black Corporate Life podcast, host James Fryson discusses the challenges and triumphs of balancing a corporate job while pursuing entrepreneurial dreams with guest Asbury Lockett, President of American Asset Location Services, Inc. and author of ‘The Small Business Startup Revolution.’ Asbury shares his career journey, from growing up in South Central LA and earning advanced degrees from Stanford and UC Berkeley, to his diverse experiences in manufacturing, consulting, and advising small businesses. He emphasizes the importance of persistence, understanding personal worth, promoting oneself, and living below one’s means. Asbury also introduces his book and offers insights on leveraging technology and AI for small business success.

00:00 Introduction to the Podcast

00:39 Meet Asbury Lockett: Entrepreneur and Author

01:00 Asbury’s Early Career and Education

07:03 Navigating Career Challenges and Transitions

13:05 The Journey to Entrepreneurship and Coaching

15:54 Law School and Realizations

18:40 Returning to California and New Ventures

20:03 Inspiration from Early Entrepreneurship

20:21 First Business Ventures

23:06 College Entrepreneurial Experience

24:13 Corporate Life and Entrepreneurial Aspirations

26:34 Transitioning to Entrepreneurship

29:17 Advice for Aspiring Entrepreneurs

35:05 Current Business Focus

37:38 Reflections on Role Models and Personal Journey

40:48 Key Takeaways and Final Thoughts

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